German fashion brands, Bruno Banani has signed a long-term fragrance deal with Coty, who say that the brand has gone from strength to strength, following the successful renovation of the brand and its ongoing premiumization strategy. Coty and Bruno Banani plan to build upon this success through their shared vision of achieving further growth in female fragrances, attracting more younger consumers and capitalising on the significant white space opportunity of scented care over the next twenty years.
Sue Nabi, City CEO said “Since winning the license in 2015, Coty has cemented Bruno Banani’s position as Germany’s leading fragrance brand with the iconic Man and Woman. With the introduction of further blockbuster fragrance innovations, such as Loyal Man and Magnetic Woman, as well as other highly successful body care lines, Coty has built Bruno Banani into one of the leading consumer beauty brands in Germany, Benelux, and Eastern Europe.”
“We are excited to extend our dynamic partnership with Coty as we continue to bolster the positioning of our brand in beauty. This marks yet another exciting milestone in our ongoing relationship with Coty, as we work to bring our shared vision and values to life, across ever-evolving new categories, segments, and consumer groups,” said Jan Jassner, CEO of Bruno Banani
Bruno Banani first entered the fragrance world back in 2000, with the launch of their debut men’s fragrance, in partnership with Wella’s Cosmopolitan Cosmetics. The license changed hands in 2005, after the acquisition of Wella by Procter & Gamble; and again in 2015 after Coty’s acquisition of Procter & Gamble’s fragrance division.