Coty inc have signed a new agreement with luxury Italian fashion house, Etro, to produce and distribute its signature fragrance lines and home scent collections beyond 2040. Coty has recently signed deals with Marni, and re-signed agreements with Mexx, Bruno Banani and Jil Sander.
Etro, founded in Milan by Gerolamo Etro in 1968, launched its fragrance line in the late eighties, and has become famous for scents such as Paisley, Messe de Minuit and Shaal Nur.
Sue Nabi, Coty’s CEO, said: “We are delighted to announce our new alliance with Etro, an Italian luxury fashion house that is renowned for its timeless designs and relentless focus on quality. Etro is an iconic brand with a long-standing heritage of excellence that is reflected across every facet of its business. This agreement further underscores Coty’s focus on fashion driven licenses with significant multi category potential which resonate with consumers in our key markets. We are excited to collaborate with Etro, building on the brand’s existing beauty offering and bringing its unique brand identity to life through new categories and launches.”
Fabrizio Cardinali, Etro’s CEO, added: “This partnership with Coty marks another invigorating chapter for Etro as we continue to bolster the evolution of our beauty portfolio. The collaboration will enable us to leverage synergies between our companies while taking advantage of Coty’s expertise and industry leading capabilities. We are looking forward to working with the Coty team to explore ways of developing our beauty presence in a way which is authentic to Etro, further strengthening our ability to meet the dynamic, and ever-evolving demands of our consumer across different markets.”
Coty will assume the development, production, and distribution of all Etro perfumes and fragrances. Etro’s signature fragrance lines, from Shantung to Paisley, are symbolic of Etro’s passion for fusing iconic aesthetic beauty with exquisite designs.