The Coca-Cola Company are launching a limited edition fragrance to promote a new updated version of Fanta Orange. Chris Hunsaker, senior brand manager for sparkling flavors for Coca-Cola North America, said in a statement “It’s still the Fanta Orange you know and love, but now even more irresistibly delicious. We’re always listening to our consumers to understand their evolving tastes to deliver the best-tasting products and most delightful experiences possible. Fans are craving more of what they love about Fanta Orange, so we’ve enhanced the recipe by amplifying its bold, fruity attributes.”
The fragrance, called “Scent of Fanta”, is described by the company as a “wearable version of their beloved drink” and will be available from this website from 13th April. If you’re in Los Angeles, there will be a pop-up Fanta store at 1306 Abbot Kinney Blvd from 13th – 15th April, and you’ll be able to sniff the fragrance there. (We’re presuming it smells of oranges…)
