Atlanta, GA – July 26, 2024] – Today, GRAMMY® Award-nominated Dancehall Sensation, Spice, unveils the third single and music video, ‘Ex Boyfriend’ from her highly anticipated album, ‘Mirror 25′ set to release on August 9, 2024. The empowering single harmoniously blends Spice’s influential Dancehall sound with a unique Pop infusion, creating a mesmerizing sound that harmonizes over an empowering message. Written by Spice, and produced by Spice Official Entertainment, ‘Ex Boyfriend’ showcases Spice’s powerhouse delivery, with an infectiously catchy hook, ‘Ex Boyfriend’ is set to light the airwaves on fire worldwide. The rhythm track was recorded at Ireland Recording Studios and composed by Karon “Yow Levite” Young, and mastered by Redboom Super Mix. The captivating new single serves as the perfect motto for women’s empowerment as Spice uses her influence as an artist to tackle the issues of domestic violence and toxicity in relationships.
The track is accompanied by a music video directed by Lagikz Supreme, featuring Spice struggling to fight for a cheating man while realizing her self worth, only to leave the toxic ex behind. “This song is important for me as it creates an important conversation surrounding how women should value themselves and not settle for less,” says Spice, the Queen of Dancehall. I wanted to remind women that it’s OK to have an Ex Boyfriend if their current relationship has red flags and that includes domestic and emotional abuse. Throughout my 25 years in music, advocating liberation and strength to women has been crucial for me. The topic surrounding domestic and emotional abuse in a relationship is a tough conversation that no one wants to have. I’ve been caught in domestic violence situations before, and walked away without hesitation. I need women to sing this song with ease, knowing with that same intention that it’s that easy to walk away and move on from toxic relationships. I’ve been seeing more images shared across the news and social media of more examples of women being subject and succumbed to domestic violence, and it is a concerning topic. I want viewers and my besties to watch this video and understand the realities of what at times transpires between certain couples, and that they don’t have to tolerate violence in relationships. I want to be the voice for empowering women to leave toxic relationships.” Spice is set to release her introspective new album, ‘Mirror 25,’ on Friday, August 9, 2024 through her label, Spice Official Entertainment with distribution through Empire.
The album will be a raw, open diary of Spice’s tribulations and triumphs and a look into the past and future of her steady impact, all while commemorating her 25 years in the industry as an international recording artist. Stream or Download ‘Ex Boyfriend’ HERE (https://music.empi.re/exboyfriend) WATCH ‘Ex Boyfriend’ HERE (https://www.youtube.com/watch?v=R2D_6sCZerM) Pre-order ‘Mirror 25’ Album HERE (https://album.link/i/1756387847) ABOUT SPICE GRAMMY Award nominated Dancehall artist, Spice has preserved a twenty-five-year legacy, accredited worldwide as the renowned Queen of Dancehall. Her one-of-a-kind persona represented by her flamboyant hair and powerhouse stage performances shifted the impact of the genre of reggae and dancehall music, influencing it for what it is known for in today’s culture. The iconic artist from Portmore, Jamaica is influential in her messages of sexual liberation and empowerment throughout dancehall and reggae music. Spice has collectively streamed over 433 million times on YouTube and over 400 million times on Spotify, making her one of the most streamed female artists in her genre.
She has collaborated with musical acts such as Missy Elliot, Nicki Minaj, Vybz Kartel, Kid Ink, Jeremiah, Busta Rhymes, I-Octane, Lady Leeshur, Sean Kingston, A$AP Ferg, Mya, Charly Blacks, Neyo, Shaggy, Sean Paul, Stylo G, and more. She’s appeared on Good Morning America, Jimmy Kimmel Live, The Tamron Hall Show and Good Morning Britain showcasing her talents and classics throughout a 25-year span. Spice’s highly celebrated album, ‘10,’ surpassed over 300 million streams on Spotify, and landed her her first GRAMMY nomination for Best Reggae Album in 2022. The impact of the album, influenced by her breakout hit single, ‘Go Down Deh’ featuring Shaggy and Sean Paul, leveraged Spice to conquer an even larger and diverse fanbase, to receive global acclaim. Spice is set to release her new album, ‘Mirror 25’ on Friday, August 9, 2024.The album will be a raw, open diary of Spice’s tribulations and triumphs and a look into the past and future of her steady impact, all while commemorating her 25 years in the industry as an international recording artist.
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