L’Oréal Groupe and Prada have announced a worldwide long-term license agreement for the creation, development, and distribution of the luxury beauty products for the Miu Miu brand.
Miu Miu was founded in 1993 by Miuccia Prada, and the first Miu Miu – L’Oreal fragrances are expected to launch in 2025.
Cyril Chapuy, President of L’Oréal Luxe comments: “Over the past years, we have successfully established a very strong partnership with Prada teams. We are now thrilled to welcome Miu Miu and unleash together its outstanding potential in beauty. With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership in Fragrances.”
Benedetta Petruzzo, Miu Miu CEO comments: “We are excited to announce this partnership with a distinctive and leading beauty player such as L’Oréal. This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category.”
Prada had previously worked with Coty to launch several Miu Miu scents including Miu Miu, Twist and L’Eau Bleue