Luxury has undergone a profound transformation in the world of fragrance. Gone are the days when a bejewelled bottle alone could signify a premium scent. Today’s discerning fragrance enthusiasts seek something far more substantial beneath any bling – an olfactory experience that transcends the superficial and touches the very essence of their being.
Luxury in modern in perfumery is about the intangible elements that go into creating a truly exceptional fragrance. It’s about the time invested in perfecting a scent, the depth of inspiration behind each creation, and the authenticity of the brand’s intentions. Luxury now means collaborating with the world’s most talented perfumers, sourcing the finest ingredients from across the globe, and crafting scents that do more than just smell pleasant – they evoke emotions, trigger memories, and even enhance wellbeing.
Luxury in all aspects of the word and how it relates to scent is our byword this month, and in this feature, we’ll introduce you to five extraordinary fragrance houses that embody this new definition of meaningful luxury. From Ostens‘ celebration of raw ingredients to Annicke‘s romantic storytelling, from Memoize London‘s memory-evoking scents to ARgENTUM‘s character-matched fragrances, and finally to edeniste‘s neuroscience-backed creations – each brand offers a unique perspective on what luxury means in the world of modern perfumery.
Join us as we delve into these exquisite fragrance collections, uncovering the passion, creativity, and innovation that truly define luxury in the art of scent. Prepare to embark on an olfactory journey that will challenge your perceptions and perhaps even change the way you experience fragrance forever…!
Ostens: A Fragrant Revolution in Luxury Perfumery – £40 for 6 x 2ml eau de parfum in our shop
Ostens is not your typical fragrance house. Born from the passion and expertise of industry veterans Christopher Yu and Laurent Delafon, this brand is redefining luxury perfumery with its innovative approach to scent creation.
With over two decades of experience in the fragrance industry, Yu and Delafon founded Ostens to showcase the world’s finest ingredients in their purest form.Their background in fragrance distribution and development provided them with unparalleled access to exceptional raw materials and master perfumers, inspiring them to share these olfactory treasures with discerning fragrance enthusiasts.
Ostens stands out in the crowded fragrance market by celebrating raw ingredients: Each creation is inspired by a single, exquisite raw material, allowing its true essence to shine. Collaborating with Master Perfumers, renowned perfumers like Dominique Ropion and Sophie Labbé are given complete creative freedom to craft exceptional scents. And in embracing purity, Ostens focus on using ingredients in their most unadulterated form, resulting in fragrances of unparalleled quality.
The Ostens collection offers a diverse range of scents, each highlighting a unique ingredient or accord:
Cashmeran Velvet: A warm, woody scent with smoky undertones
Cedarwood Heart: A dry, pencil-like aroma softened by creamy notes
Jasmine Absolute: A fresh, natural jasmine with stem-like qualities
Patchouli Heart No. I & II: Two modern interpretations of classic patchouli
Rose Oil Isparta: A unique take on Rosa Damascena from Turkey
Ostens invites fragrance enthusiasts to explore their entire collection through a curated set of samples. This allows you to experience the brand’s commitment to quality and creativity firsthand, discovering the extraordinary world of fine perfumery ingredients in their purest form. By ripping up the rulebook and focusing on the essence of perfumery, Ostens has created a truly unique olfactory experience. Their fragrances are a testament to the power of raw ingredients and unfettered creativity, offering a new perspective on luxury perfumery for the curious and discerning.
Annicke Fragrance Discovery Set: A Love Story in Six Scents – £20 for 6 x 2ml eau de parfum in our shop
Luxury, romance and elegance – step in to this world with the Annicke Fragrance Discovery Set, a collection of six exquisite fragrances that capture the essence of femininity and desire. This luxurious set takes you on an olfactory journey inspired by a captivating love story from the early 20th century.
The Annicke collection pays homage to a chance encounter between Albert Fouquet, the founder of the niche house Eight & Bob, and a strikingly beautiful woman named Annicke. Their meeting at a high society soirée in the French Alps sparked a passion that has been immortalised in these contemporary fragrances. This beautifully boxed set of eau de parfums allows you to explore the entire Annicke collection, each fragrance a chapter in a timeless love story. From the floral elegance of Annicke 1 to the complex spiciness of Annicke 6, there’s a scent to suit every preference and mood.
Each fragrance in the Annicke line tells a unique story:
Annicke 1: An ode to feminine beauty, featuring delicate floral notes of lily of the valley, peony, and jasmine.
Annicke 2: A sensual blend with harmonious fruity notes of fig and mandarin, complemented by a subtle touch of hazelnut.
Annicke 3: Evokes the sophisticated glamour of the 1920s, with white rose at its heart, perfect for vintage fragrance enthusiasts.
Annicke 4: Transports you to an enchanted forest with its woody and earthy undertones, balanced by spring-like florals.
Annicke 5: Embodies the art of seduction with rich plum, golden honey, spicy rum, and sensual patchouli.
Annicke 6: Represents the complex dimensions of womanhood through an intriguing blend of Sichuan pepper, bergamot, and carnation.
The Annicke Fragrance Discovery Set is more than just a collection of perfumes; it’s an invitation to experience the romance and allure of a bygone era. Each fragrance is a bottled emotion, ready to transport you to a world of sophistication and passion. Dive in to this luxurious set and find the Annicke fragrance that speaks to your heart. Whether you’re drawn to classic florals or intrigued by complex, modern blends, the Annicke collection offers a scent for every facet of your personality.
Memoize London Light Collection: A Journey Through Scented Memories – £57 for 8 x 2ml eau de parfums in our shop
Discover the enchanting world of Memoize London’s Light Collection, a fragrance line that beautifully intertwines scent and memory. Founded by Holly Hutchinson in 2016, this niche perfume house offers a unique olfactory experience that takes you on a journey through your most cherished moments.
Holly’s passion for fragrance began at the tender age of seven when she received her first set of miniature perfumes. Growing up with a mother who collected unusual scents, Holly’s childhood was filled with fragrant snapshots of sun-soaked French holidays, boat rides across waves, and adventures through fern-filled gardens. After years of working in the fragrance industry, Holly launched Memoize London with a clear vision: to create scents that not only evoke personal memories but also help perfume lovers explore their own scented memory banks. The brand’s philosophy centres on the power of scent to trigger special moments and emotions we hold dear.
Memoize London’s Light Collection is a carefully curated set of eight fragrances, each designed to evoke specific virtues and emotions:
Castitas: Embodies purity, honesty, and innocence
Industria: Represents strength and perseverance
Caritas: Captures the essence of generosity and kindness
Temperantia: Evokes calmness, modesty, and wisdom
Patientia: Symbolizses patience and tranquility
Humanitas: Embraces kindness and compassion
Humilitas: Reflects modesty, humility, and grace
White Castitas: Represents honour and integrity
Memoize London’s Light Collection is more than just a set of fragrances; it’s an invitation to explore your inner world through scent. Whether you’re drawn to the purity of Castitas or the strength of Industria, each fragrance in this collection offers a unique olfactory journey. Treat yourself to this luxury discovery set and let the power of scent transport you to your most treasured memories. With Memoize London, every spritz is an opportunity to reconnect with the essence of who you are and the moments that have shaped you.
ARgENTUM Les Parfums Infini: Where Science Meets Soul – £68 for 13 x 2ml eau de parfum in our shop
ARgENTUM, a brand that began as an apothecary “where science meets poetry,” has expanded its offerings to include a collection of soulful, character-matched scents. The Les Parfums Infini collection invites fragrance enthusiasts to explore a range of luxurious perfumes that embody the brand’s pursuit of beauty through balance.
Joy Isaacs, the founder of ARgENTUM, has always been passionate about skincare and beauty. However, her journey into fragrance stems from a deeper, more personal place. As someone who was super-sensitive to overpowering scents, Joy initially hesitated to incorporate fragrances into her products. A serendipitous meeting with Delphine, a perfumer specializing in natural and organic fragrances, changed everything.
ARgENTUM’s fragrance collection is the result of a thoughtful collaboration between Joy and Delphine. The brand’s commitment to mindfulness is reflected in their insistence on creating unisex scents that are welcoming to everyone. This approach aligns perfectly with ARgENTUM’s philosophy of authenticity and balance.
The ARgENTUM Infini Discovery Set features 13 soul-enriching fragrances, each with its own distinct character and purpose:
Become: Balancing and all-encompassing
Creator: Embodies creative energy and manifestation
Lover: Focuses on self-love and connection
Jester: Playful and entertaining
Everyman: For attraction and protection
Explorer: Encourages self-love
Caregiver: Soothing and nurturing
Sage: Represents wisdom and awareness
Magician: Symbolises transformation and spirit
Hero: Embodies courage and self-sacrifice
Ruler: Balances adaptability and vulnerability
Innocent: Captures child-like innocence and trust
Rebel: Represents renewal and letting go
The ARgENTUM Les Parfums Infini Discovery Set offers more than just a collection of fragrances; it’s an invitation to explore different facets of your personality and emotions through scent. Each fragrance in this set has been carefully crafted to evoke specific qualities and experiences, allowing you to choose a scent that resonates with your current state of mind or the aspect of yourself you wish to embrace.
Indulge in this luxurious set and embark on a fragrant journey of self-discovery with ARgENTUM’s full fragrance collection. Whether you’re drawn to the balancing nature of Become or the transformative power of Magician, there’s a scent to match every mood and character.
edeniste: Where Neuroscience Meets Fine Fragrance – £38 for 6 x 2 ml eau de parfums in our shop
Step into the world of edeniste, a revolutionary fragrance house that’s redefining the very essence of perfumery. This visionary brand, founded by Audrey Semeraro, brings together cutting-edge olfactory neuroscience and classic fine fragrance to create a truly unique sensory experience. edeniste have been revolutionary in scientifically proving the link between scent and mood, then incorporating their findings into each fragrance. So, each edeniste fragrance is more than just a luxurious scent; it’s a mood-enhancing elixir, carefully crafted to elevate emotions and boost wellbeing.
Their commitment to scientific validation sets them apart: These aren’t just aromatherapeutic claims – each fragrance has been rigorously tested by neuroscientists. Brain imaging studies have shown which areas of the brain respond positively to these carefully crafted scents, providing concrete evidence of their mood-enhancing effects.
edeniste’s Eau de Parfum Discovery Set offers a journey through six exquisite fragrances, each created by renowned perfumer Aurelien Guichard. Every scent in this collection contains a patented active accord proven to stabilise mood. The set includes:
Rose Délice: A harmonious blend of Rose de Mai absolute and Bulgarian Rose oil
Vétiver Imaginaire: Sparkling Italian grapefruit and mandarin paired with Haitian vetiver
Jasmin Cruel: A solar explosion of jasmine absolute and creamy tuberose
Néroli Sensuel: Fresh and delightful orange blossom combined with Tunisian neroli
Rose Fatale: An iconic partnership of Bulgarian rose and oud
Vanille Irrésistible: A gourmand fragrance featuring Madagascan vanilla and sensual olibanum
edeniste’s Eau de Parfum Discovery Set is more than just a collection of luxury fragrances; it’s an invitation to experience the future of perfumery. By combining the art of fine fragrance with the science of neurology, edeniste offers a truly transformative olfactory journey. Explore this innovative set and discover how scientifically-crafted scents can elevate your mood and enhance your wellbeing. With edeniste, every spritz is an opportunity to engage your senses and uplift your spirit through the power of fragrance.
Written by Suzy Nightingale